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James Charles is gearing up to drop his long-awaited Makeup brand.
The 23-year-old beauty guru took to social media to confirm the impending launch of Painted, his new brand that is four years in the making.
In the process, he hinted at when fans would be able to finally pick up items that he’s created.
Read more about James Charles’ new Painted brand…
“4 years of hard work later… my own makeup brand is finally coming. I’m beyond excited to share these products with you, but for now, here’s a teaser of what’s to come,” James wrote on Instagram on Wednesday (April 12).
He paired the exciting news with a video of himself quite literally painting a model to create a colorful work of art. Fans will likely recall that he walked the red carpet wearing similar looks at recent red carpet events.
Based on what he’s teasing, it looks like he might be unleashing cream projects that fans will be able to customize to create their own creations.
Painted will be available for purchase later this summer. We’ll let you know as we learn more.
James teased his brand on Twitter back in 2020. He’s previously released an eyeshadow palette in collaboration with the brand Morphe.
Watch James do Lil Nas X‘s makeup in a creative collaboration.
Check out James Charles’ Painted brand tease below…
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