Still no movement on her Instagram but that doesn’t mean the former Duchess of Sussex hasn’t been busy. In fact, we just got all the details on Meghan Markle’s American Riviera Orchard, her new business and lifestyle brand. It’s The Tig, reborn. And my word, she’s covering a lot of ground.
In a trademark application extension obtained by DailyMail.com, the Suits alumnus detailed her brand will sell household goods, stationery, bed linen, cookware, gardening implements, beverages, foods, and condiments, in addition to what appears to be a skin or body care range. “Fragrance sachets; Lavender Sachets; Non-medicated skin care preparations; Bath and shower gels and salts…non-mediated hair preparations; Bath soap; Bar soap: Non-medicated hand soaps: Body creams: Bath oil: Body lotions: Cosmetics [and] Body Oil.’
In addition to cosmetics, Markle will sell spices, seasonings, nut butters, jams, marmalades, and jellies, ‘edible oils and fats,’ and spreads made of legumes, garlic, and sesame as well as tisanes, honey dippers, and bird feeders.
She’s also filed trademark applications for seeds, gardening trowels, shears, and weeding forks, garden tool gift sets, and a bag specially adapted for holding such gardening tools. Tote bags, leashes and collars for pets, wine-carrying cases, wine bags with handles for carrying or holding wine, pillows, furniture, and drawer organizers. It’s an exhaustive list, really.
Will it pay off? Brand expert Hayley Knight told the Daily Mail: “Meghan will certainly see success quickly once the store is launched. We have seen with previous celebrity launches, that the demand is incredibly high, and products sell quickly.” She added: “I can’t imagine Meghan will make less than six figures within the first few weeks of opening, if not in the first week if the company sells globally.”
Of course, Markle is no stranger to the world of lifestyle brand-building. From 2014 to 2017, she ran The Tig, where she offered advice, recipes, travel inspiration, reading lists—anything her heart desired. The site was shut down before her engagement to Prince Harry went public. She signed off the site with a farewell message:
“After close to three beautiful years on this adventure with you, it’s time to say goodbye to The Tig. What began as a passion project (my little engine that could) evolved into an amazing community of inspiration, support, fun and frivolity. You’ve made my days brighter and filled this experience with so much joy. Keep finding those Tig moments of discovery, keep laughing and taking risks, and keep being “the change you wish to see in the world”.”