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LOUIS Walsh reignited his X Factor feud with Cheryl Cole once again in tonight’s Celebrity Big Brother.
The pair have traded insults ever since Louis management of Cheryl‘s group Girls Aloud turned sour, and their Relationship didn’t improve once the Fight For This Love singer joined The X Factor panel.
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And Louis branded the 40 year old ‘smug’ in a new gossipy moment on tonight’s episode of the ITV1 reality show.
The telly judge has kept his housemates – and us viewers- entertained with his unfiltered take on everything from former protegees Jedward to Ronan Keating during his time on the show.
And as the final nears on Friday, Louis decided to revisit some of his X Factor dramas.
Recalling the 2008 series, when the show was at its ratings peak, Louis was chatting to his housemates and revealed just how competitive things were behind the scenes between him and fellow judges Cheryl, Dannii Minogue and Simon Cowell.
“We took it so f*****g serious, and we all wanted to win,” he revealed. “We were pretending it was about the show, we all wanted to win. And we were all trying to upstage each other with songs and performance.”
Louis then told how his act JLS was facing off against Cheryl’s act Alexandra Burke in the final, and part of the show’s final involved the acts singing with established popstars for a collaboration.
Louis divulged: ” I really have to breathe for this, because we took it so seriously. We were in the final and it was Alexandra Burke and JLS so I thought I’m gonna get Westlife, we’ll do ‘Flying without wings’ and divvy it up between them, dah de dah de dah.”
But he then revealed how Simon trumped him by securing a megastar for Cheryl’s act to duet with, securing Alexandra’s win in the process.
He said: “Simon loved Cheryl, what the f*** did he do? He got her Beyoncé, it was all over… And I didn’t find out until the middle of the week, that’s what he’s like. That’s what makes him good.”
Louis, who described his relationship with his fellow judges as ‘frenemies’ went on to brand Cheryl as ‘smug’.
He revealed: “Cheryl was, she was kinda smug with me, I wanted to beat her as well.”
When David then asked if Cheryl was nice, Louis gave something of a backhanded compliment.
“Yeah, she is. She’s not perfect but she’s nice,” he said.
He then added: ” She’s a good girl, she’s good. She’s had a lot of negativity but I like her. She doesn’t know that, I like her more than she likes me.”
Cheryl and Louis’ feud dates back to her Popstars: The Rivals days in 2022.
Louis was a judge on that show and managed Girls Aloud briefly afterwards.
But when he called the girls fat, Cheryl kept him at arms’ length for years.
Who has won Celebrity Big Brother?
THE first Celebrity Big Brother aired in March 2001 on Channel 4.
Roll on 23 years and a switch to Channel 5 in 2011, CBB is now into its 23rd season and is being hosted for the first time by ITV.
Here’s who has won the coveted title so far:
Season 1 (2001): Comedian Jack Dee beat actress Claire Sweeney despite walking out of the house and evading security for about an hour. The series was also more memorable for Vanessa Feltz telling Big Brother to “f*** off” after chalking “incarcerated”, “ambushed” and “restricted” on the table.
Season 2 (2002): Take That favourite Mark Owen triumphed over TV host Les Dennis. The latter won over the sympathy of the audience after his marriage breakdown to wife Amanda Holden.
Season 3 (2005): Maraca shaking Bez walked out the winner ahead of Blazin’ Squad‘s Kenzie. The Happy Mondays star scooped the £50,000 and went on 10-hour bender, blowing the cash.
Season 4 (2006): This was the season when Big Brother really mixed things up – by sending in a non-celebrity from fictional band Kandy Floss. However, Chantelle Houghton won over viewers and housemates alike and was crowned the winner. During her time in the house she found love with Ordinary Boys singer Date-ever-on-first-dates/” rel=””>Preston. There was also added drama when George Galloway pretended to be Rula Lenska‘s pet cat.
Season 5 (2007): Actress Shilpa Shetty won after being caught up in a racism bullying row with former BB contestant Jade Goody, model Danielle Lloyd, and S Club‘s Jo O’Meara.
Season 6 (2009): Ulrika Jonsson beat Terry Christian, but controversy came in the form of rapper Coolio who was slammed by viewers as misogynistic, however he finished in third spot.
Season 7 (2010): Alex Reid beat Dane Bowers and Vinnie Jones with a huge 65% of the vote. Alex married Katie Price one month later.
Season 8 (2011): In the first series to air on Channel 5, Big Fat Gypsy Wedding star Paddy Doherty was the unexpected winner, beating singer Kerry Katona.
Season 9 (2012): Loose Women star Denise Welch triumphed over X Factor contestant Dating-x-factor-married-bianca-murphy/” rel=””>Frankie Cocozza, after stripping off while drunk and jumping into the hot tub topless.
Season 10 (2012): Comedian Julian Clary got the nod in the vote over Coleen Nolan.
Season 11 (2013): The X Factor’s Rylan Clark beat Couple Heidi Montag
& Spencer Pratt, who were competing as “one entity” and known as Speidi.
Season 12 (2013): Geordie Shore star Charlotte Crosby beat 5ive singer Abz Love
Season 13 (2014): Jim Davidson won after a a blazing row with Linda Nolan. N-dubz Dappy took second spot.
Season 14 (2014): Gary Busey – who chose to roam around the CBB house naked – beat boxer Audley Harrison.
Season 15 (2015): Katie Price won the battle of the Katies as she saw off controversial Katie Hopkins in the final. The biggest talking point was American blogger’s Perez Hilton‘s raging row with Calum Best, but the series also saw two early ejections of Jeremy Jackson and Ken Morley.
Season 16 (2015): Apprentice star James Hill beat model Austin Armacost. Tila Tequila was evicted on just the second day after she was found to have posted support for Adolf Hitler on social media.
Season 17 (2016): Geordie Shore’s Scotty T won after sharing a kiss with fellow housemate Tiffany Pollard. Stephanie Davis was runner-up.
Season 18 (2016): Stephen Bear won the show despite a huge row with radio star James Whale. Ricky Norwood placed second but this season saw Christopher Biggins ejected from the house after making an anti-Semitic joke.
Season 19 (2017): Coleen Nolan entered the CBB house for a second time – and this time came out the winner beating Jedward. During her second stint she had a massive showdown with horse star John McCririck.
Season 20 (2017): It was the battle of the reality show singers in the final, with Popstars: The Rivals winner and Girls Aloud star Sarah Harding beating The X Factor’s Amelia Lily.
Season 21 (2018): Courtney Act, otherwise known as Shane Jenek, won with politician Ann Widdecombe runner-up.
Season 22 (2018): Winning Dancing On Ice in 2024, was not Ryan Thomas‘s first reality show title. He won the CBB title in 2018, after a shocking “run-in” with Emmerdale actress Roxanne Pallet, who falsely accused him of punching her. Actress Kirstie Alley came second.
When she joined The X Factor , Louis compared Cheryl to a peacock, accused her of believing the ITV series was “her show”.
He issued further insults towards the ‘Promise This’ singer on-air, even saying she looked ‘orange’.
Chezza hit back, venting: “Louis is a silly old man looking for attention.”
She also claimed that he only “took the cheques,” when he managed the band.
He retorted: “I am a much better manager than she is a singer.
“She seems to be in the fashion business now, selling fake hairpieces, fake eyelashes, fake everything.”
As Cheryl returned to the X Factor in 2018, Louis attempted to put their long-running spat to bed.
He said at the time: “If Cheryl comes back that’s fine.
“Look, we would agree to disagree on certain things but that’s what makes it good. We all get on.”
Celebrity Big Brother airs Sun-Fri on ITV1 at 9pm
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