Hailey Bieber Just Debuted A Cowgirl Copper Flicked Bob

It’s fair to say that when it comes to hair, Hailey Bieber deserves her own Pinterest board. Her 51 million Instagram followers have been treated to a shoulder-grazing lob, a chin-length bob with choppy layers and a ’90s inspired chignon with a chunky face-framing tendril in the past year alone.

But her most recent look has served up three major trends in one: a flicked-out bob in a striking cowgirl copper hue, with a deep side part for good measure.

On 4 March, Hailey shared a carousel of behind-the-scenes pictures from her new Victoria’s Secret campaign. She can be seen wearing a cobalt blue, sparkly bikini that showed off her mini ‘baby’ Tattoo (referencing her husband Justin Bieber‘s hit song). Hailey’s beauty look was pared back to her signature glazed donut nails and a nude shade of eyeshadow that is a near-perfect match to her lipstick.

But the real standout is her new hairstyle. Over the past few weeks, Hailey has flitted between soft bronde highlights, an espresso brunette bob and what we can only assume are long, dark wavy extensions. But that’s all changed.

Country influences on hair are having a serious moment in the spotlight right now, from the ‘80s Dynasty blowouts that are pumped full of volume to the ‘Texan hair’ popularised by Beyoncé at the recent Super Bowl. While Hailey’s look is more low-key with panes of mirror-shine hair, she has still managed to lean her flicked-out bob into the trend by ushering in the second coming of cowboy copper, a hair colour that went viral at the end of 2022.

And just like that, Hailey Bieber has served up spring’s most lust-worthy bob haircut, in a warm copper with rich brunette undertones. Better still, given slick side partings were everywhere on the AW24 runways, this hairstyle is versatile enough to still work hard next season.

For more from Fiona Embleton, GLAMOUR’s Associate Beauty Director, follow her on @fiembleton.