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Get ready to wake up like this. After months of speculation Beyoncé has announced her very first hair care line. After dominating the music world with her Renaissance tour and accompanying concert film, the superstar is coming for the beauty industry next.
Bey started dropping hints back in May 2023, when she first began her world tour. In an uncaptioned Instagram post, the singer shared a photo of herself seated at a vanity mirror holding a curling iron and surrounded by unlabeled sample bottles.
In a note Beyoncé detailed her experience growing up and working in her motherâs hair salon, ending the message with a teaser: âI canât wait for you to experience what Iâve been creating.â The post sent the Beyhive into a tizzy, with many predicting a hair care line was soon on its way.
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Of course, this isnât Beyâs first beauty rodeoâin November 2023 she released her fragrance perfume“>Cé Noir (and, in years past, had several other perfumes). In true Bey fashion, the details of her hair care line are very under wraps. Ahead, everything we know so far about Beyoncéâs hair care line.
What is Beyoncéâs hair care line called?
On February 6, 2024, Beyoncé officially announced her hair care brand name: Cécred (pronounced like âsacredâ). A teaser post on Instagram showed footage of a hair salon that appears to be mum Tina Knowlesâs former space in Houston, Headliners, while cutting to different women washing and styling their hair. Beyoncé appears in a blink-and-youâll-miss-it moment toward the end.
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