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Confrontation-averse singles might want to swipe past Bumble as they search for love. The popular Dating App announced this week that ghosting other users, or skipping a planned meetup with a match, will now come with consequences on the platform.
In the marketplace of Dating Apps, users have a lot to choose from, between legacy operations like Match, reliable connectors like Tinder, and Bumble, which Dating-apps-5105328″ target=”_blank”>was named “best for first dates” by estimable romance-related publication Brides. But now it has another distinction, Engadget notes, as the first-ever dating platform to “take a stance” on users’ decision to cut off contact or decide against meeting. And that stance? They’re against it.
While in the past, Bumble has posted articles on ghosting—that is, no longer responding to messages from another user—that detail “when it’s ok,” it’s apparently not “OK” any more. According to its freshly updated user guidelines, cutting off contact without explanation can “have a profound impact on a person’s mental health, leading to feelings of depression, anxiety and deflated self-esteem,” Yahoo reports.
Also verboten is the longtime (albeit unpleasant) dating behavior known as standing someone up. According to Bumble, the app has decided to “discourage no-show behavior through disallowing the act of not turning up to an in-person meet up despite clear plans agreed by both parties.”
To engage in either behavior is considered “bullying and abusive conduct,” the app says, and when users see something, they should say something. A Bumble spokesperson told Engadget, “At this time, members can report bad behavior in our apps. Once an incident is reported, a human moderator will then fact-check the information before taking action.”
It’s a big change for the company, which until recently suggested to ghosted or dissed users that those experiences, while no fun, are all part of the game. “Bumble believes in being real about the imperfect nature of dating,” the company’s website still reads. “We fully get that ghosting can be disappointing or frustrating, but sometimes it happens.”
In fact, the company once urged users to see being ghosted as a win, not a setback. “If someone suddenly stops messaging you, see it as their loss,” Bumble copy once encouraged, “and an opportunity to find someone better for you.”
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