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LEVI Roots and his Reggae Reggae Sauce have gone from the boardroom all the way to the big screen.
Dragons’ Den favourite Levi appeared in the first episode of the fourth series of the BBC show in 2007, seeking £50,000 of investment from the Dragons in return for a 20 per cent equity stake in Reggae Reggae Sauce.
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Despite claiming he had an order for 2.5 million litres of the product – when the order was for 2,500 kilograms – he was offered the £50,000 for a 40 per cent stake in his business by Peter Jones and Richard Farleigh.
Since then he has amassed a reported £30million fortune from supermarket, TV and book deals and now a film.
His incredible life story is getting the Hollywood treatment from Nick Moorcroft and Meg Leonard, the writers behind the feel-good flick Fisherman’s Friends about Cornish sea shanty singers.
He told BBC Radio 2 how the proposed biopic could see both Denzel Washington’s son John as well as John Boyega take on his story.
Levi said: “I would love for somebody who knows the Levi story.
“Someone like John Boyega, you know from Peckham? He knows my story, he’s lived my life.
“I’m in Brixton and he’s from Peckham. So he would know what it is to play Levi and to do that.”
Levi added: “I’ve been saying even some of the people in the mix is astonishing.
“Even Denzel Washington’s son [John] is in the mix of the people.
“He’s brilliant. He’s in some great things.
“So you know some really good names, I still can’t believe it.”
Meanwhile, in an exclusive interview with The Sun, Levi revealed how he overcame rejection at every turn, having arrived in the UK illiterate and fallen into crime before turning his life around.
He told us: “I couldn’t even say my own first name when I left Jamaica, so to come to the UK and now run a multimillion pound business is beyond belief.
“No one believed in Reggae Reggae Sauce, I think I was the only one. They thought it sounded too Jamaican, too Rasta.
“Even before I went on Dragons’ Den, friends told me the name was ‘too Caribbean’, and that I shouldn’t have the Rastafari colours.
“But I decided it was easier to be me and not pretend to be what I’m not, like a mathematician or someone who can talk perfect Queen’s English.”
Shortly after Levi’s appearance on the Dragon’s Den, Sainsbury’s announced that they would be stocking the sauce in 600 of their stores.
The rest was history as his sales soared and developed into the brand it is today.
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