Why was Ekin-Su dropped by Oh Polly?

LOVE Island winner Ekin-Su Culculoglu was at the top of her game when she signed a £1M contract with Oh Polly.

But sometimes good things come to an end, and the reality star has now been dropped by the fashion label.

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Why was Ekin-Su dropped by Oh Polly?

In February 2023 it was revealed that Ekin-Su Culculoglu had been dropped by Oh Polly.

The Love Island star was involved in just one 16-piece collection — now being sold off at reduced prices.

An insider said: “Both the brand and Ekin have been left disappointed and there is now a dispute over money owed on the lucrative contract.”

It was reported Oh Polly and Ekin-Sun parted ways because their Relationship  “wasn’t working”.

According to the MailOnline, a source added that Ekin’s range also “struggled to appeal to Oh Polly’s customer base.”

In March 2023, The Sun exclusively revealed how Ekin-Su is taking legal action against clothing brand Oh Polly after the collapse of her contract.

When did Ekin-Su sign the deal with Oh Polly?

The online retail giant dropped Ekin-Su just six months into the £1M clothing deal, which she signed in August 2022.

The huge contract came hot on the heels of her winning Love Island with boyfriend Davide Sanclimenti.

Speaking about her Oh Polly deal at the time, she told press: “I want people to feel sexy.

“I want every woman, every age and every size to feel great.

“Not just model material, not just the young 20-year-old. When I was 23 I wore Oh Polly.

“I’m 28 and I’m still wearing Oh Polly. Hopefully when I’m 38, I’m still wearing Oh Polly.”

What is the largest deal a Love Island contestant has made with a clothing brand?

Ekin-SU’s 2022 deal was touted as the biggest in the show’s history.

A bidding war took place, with multiple brands keen to monetise on her villa stint.

PrettyLittleThing signed runners-up Gemma Owen and Indiyah Polack, while Tasha Ghouri became the brand ambassador for Love Island sponsor eBay.

Before Ekin, Molly-Mae Hague had signed the biggest deal when she teamed up with PrettyLittleThing for £500K – she eventually becoming their creative director.