Source: Carol Lee Rose / Getty
Anthony Edwards has dropped the latest ad for his signature Adidas sneaker, the AE1’s featuring Atlanta lingo and tributes.
Adidas is in the aftermath of a company that could bank on Yeezy to bring money in without almost any effort or marketing. The downside is when the marketer and face of the brand goes off script. However, the future is bright with stars like Anthony Edwards joining the ranks. The Minnesota Timberwolves Shootguard recently unveiled his first signature sneaker the AE1.
This season will be the first time he plays in his signature Adidas sneaker setting it up for a massive release. The Atlanta native just released his first Ad for the sneaker in the most ATL way possible with lingo and shade. According to SI, in the spot Edwards picks up the signature shoes of other players and simply says “nah”.
He also includes various lingo you hear all over Atlanta like “crazy man” throughout the Ad.
Additionally, in the end, he decides the other sneakers just don’t cut it because “No one touching the AE 1s”. Earlier this summer he debuted the sneakers in Atlanta and gifted his Grandfather the very first pair. Furthermore, he hosted an event for the unveiling catering to the youth and even had hometown hero Lil Baby perform. The sneaker is slated to be released later this year,
From the athlete, to the marketing, to the delivery Adidas and AE haven’t missed rolling out the AE1.
You can watch the spot below.