Culture plays an essential role in shaping consumer behavior as serial entrepreneur U Jin Jo proved. By understanding the cultural and social context in which their products will be used, companies can create products that resonate with consumers and meet their specific needs. For example, in some cultures, there is a strong emphasis on family and community, and technology products that promote social connection and communication may be more popular than products that prioritize individual use. Similarly, in cultures where people place a high value on privacy, technology products that prioritize security and data protection may be more appealing. Furthermore, consumer technology products can also facilitate cultural exchange and understanding by connecting people from different cultures and allowing them to share ideas and experiences. Social media platforms, for example, can enable people from different parts of the world to communicate and collaborate on projects, promoting cross-cultural understanding and collaboration.
U Jin Jo founded ORANGA Goods whose mission is to sell high-quality products at low prices to make unique products available for everyone no matter their budgets through data analysis and price comparison. Consumers can be rest assured that they are buying the most unique technologies at the cheapest price available, and they also deliver their products around the world.
Another example is Slashy Market, the peer-to-peer platform which makes traveling and events cheaper and easier for anyone, and users can find travel. activity buddies, activities, rent short-term space, leftover/cheap foods, and finally find and rent equipment.
Finally, she is the founder of DURUM, peer-to-peer mentorship, and networking app that is designed to connect individuals with experienced mentors, who can provide personalized guidance and support in areas such as financial management, Relationship building, and personal and professional development. By leveraging the knowledge and expertise of these mentors, users can accelerate their learning and development, and achieve their goals more efficiently and effectively. This app structure makes for a more personable relationship as opposed to LinkedIn or Facebook.
As U Jin proved, consumer technology is not just about technology but also about culture. By understanding the cultural context in which their products will be used, companies can create products that meet the needs and preferences of consumers around the world. Moreover, by incorporating cultural values and aesthetics into their product design, companies can appeal to consumers’ sense of identity and promote cultural exchange and understanding.